What is Ativa?

Ativa specialises in the selection, use and adoption of CRM Software to improve customer acquisition, ongoing engagement and internal productivity. 
We make change stick across different types of initiatives:

• Projects - tactical, specific change
• Programs - transformational change with multiple streams
• Continuous Improvement - change through continual evolution.

To assist customers and partners we provide a range of consulting services with acceleration frameworks covering advice and strategy, product selection and adoption, change management and ongoing business alignment.

​Adapt, Transform, Innovate

Change is a constant.  Your market and competitors, your products and services, your organisation and staff, and your customers’ expectations all continue to change.

​Ativa assists organisations to harness and leverage ongoing change:

• Adapt continually to stay relevant.  Make change the journey using a framework to implement ongoing changes rather than point in time, one-off projects.
• Transform to be competitive. Perform faster at lower cost with more value-add to secure loyal customers, be more profitable and drive growth.
• Innovate to change the game.  Redefine the competitive landscape with new processes, enhanced products/services and enlightened customer engagement.

Value through Adoption

Adoption drives ROI.  Done well, adoption creates a snowball effect with momentum growing exponentially as adoption increases. Without adoption, investments are wasted.

Projects to implement new technology typically focus on obtaining maximum functionality for a set price. They fail to address all ingredients needed for successful adoption such as usability, data enrichment, enablement and change management.  

Sustaining momentum beyond the initial project is where clients get the biggest return on investment.  The initial project is a step.  Ongoing improvement is the journey.

​Ativa is the catalyst for high adoption and creating a culture of ongoing improvement by providing the frameworks and guidance to set it up right.  This may be part of an Ativa-led project or where Ativa augments third party or internal client resources.

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Services

CRM Strategy
​Set the Context:
- Business Architecture
- Facilitation
​- CRM Advice
- Change Strategy

Evaluation & Selection
Review & Decide:
- Technology
- Project Approach
- Delivery Partner
- Project Documents

Project Oversight
Assure Success:
- Facilitated Delivery
- Risk Management
- Business Guidance
​- Data Conversion

Adoption & Change
Achieve Results:
- Training
- Change Program
- Adoption Linkage
- Adaptation Strategy

Ongoing Adaptation
Adapt Continuously:
- Adaptation Framework
- Agile CRM updates
- Strategy Realignment
- Architecture Refresh