ATIVA CRM

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    • IMPACT Methodology
    • Delivery Approach
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    • Flexible Partnering >
      • Use Another Partner
      • Facilitated Delivery
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  • Adoption & Change
  • Contact Us
  • About Ativa
  • Strategy & Selection
  • Project Delivery
    • IMPACT Methodology
    • Delivery Approach
    • Data Optimisation
    • Project Services
    • Value-Add Services
    • Flexible Partnering >
      • Use Another Partner
      • Facilitated Delivery
      • Ativa-Owned Delivery
  • Adoption & Change
  • Contact Us

CRM Landscape

Way of thinking and acting.  
Most effective when it is cultural and value based.
Extend across the whole value chain, not just the customer.

Bewildering landscape with over 200 CRM vendors globally, plus the hundreds of industry niche systems which include some CRM capability.  Where ti start, what to pick, what's important.
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