Ativa addresses the missing pieces that surround projects which prevent full value being achieved. More important than the implementation project itself is what happens before and after the project. Effective Strategy & Selection sets up the project for success by ensuring the software is delivered within a business context that ensures it will be effectively, while Adoption and Change Management post project are critical to ensure the value is realised and that the organisation can continually adapt.
The gaps arise because customers and implementation partners are typically focused on maximising the amount of functionality delivered with the chosen software. They miss all the ingredients that needed for software to be fully adopted and to support ongoing adaptation in the business.